Top 5 Emerging Meme Coins to Watch This Year
Published on July 19, 2025
Introduction: Beyond DOGE and SHIB
While Dogecoin ($DOGE) and Shiba Inu ($SHIB) are the undisputed kings of the meme coin world, the space is more vibrant and chaotic than ever. In 2025, a new crop of contenders on blockchains like Solana and Base are capturing the attention of degens and investors alike. This guide explores the top 5 emerging meme coins to watch this year, diving into what makes them tick and the high-risk, high-reward potential they offer.
1. Brett (BRETT) on Base
What it is: Based on a character from Matt Furie's "Boy's Club" comics (the same artist who created Pepe), Brett is positioned as "Pepe's best friend on Base." It has quickly become the cultural icon and leading meme coin of the Base ecosystem.
Why it's gaining traction: With strong community backing and a clear brand identity, Brett has achieved a massive market cap and is seen as the "blue-chip" meme coin on the rapidly growing Base chain.
Risk vs. Reward: While its market cap is already high, its position as the top meme coin on a chain backed by Coinbase gives it significant long-term potential. However, like all meme coins, it's subject to extreme volatility.
2. Dogwifhat (WIF) on Solana
What it is: Literally just a picture of a Shiba Inu dog wearing a pink knitted hat. WIF embodies the simple, nonsensical humor that defines meme coin culture.
Why it's gaining traction: WIF exploded onto the scene with its straightforward and hilarious concept, becoming one of the most successful meme coins on the Solana network. Its community is known for its humor and viral marketing.
Risk vs. Reward: WIF proved that a simple meme can go incredibly far. While it has already seen astronomical growth, its cultural relevance keeps it in the spotlight. The risk is that the joke could get old, but for now, it remains a dominant force.
3. Pepe (PEPE) on Ethereum
What it is: While not brand new, PEPE's enduring relevance keeps it on the "emerging" list for new bull cycles. Based on the iconic Pepe the Frog meme, it revived the meme coin craze on Ethereum.
Why it's still gaining traction: PEPE has one of the strongest and most resilient communities in crypto. It represents pure meme culture and is often one of the first to pump when market sentiment turns bullish, acting as a key indicator for "meme season."
Risk vs. Reward: PEPE is a high-beta play on the crypto market. It can produce massive gains but is also prone to sharp corrections. Its lack of a central developer or roadmap is both a risk and a feature, making it a truly decentralized meme.
4. Book of Meme (BOME) on Solana
What it is: BOME is an experimental project that aims to create a permanent, decentralized digital archive of memes. It combines a meme coin with storage on Arweave and IPFS.
Why it's gaining traction: BOME's unique concept of "memes on the blockchain" and its rapid listing on major exchanges like Binance gave it explosive initial momentum. It represents a slight evolution in meme coins by adding a layer of utility.
Risk vs. Reward: The project's success depends on whether it can maintain its narrative and community engagement. The added utility is a plus, but it's still primarily driven by hype and speculation.
5. Degen (DEGEN) on Base
What it is: What started as a meme coin for the Farcaster community (a decentralized social network) has evolved into a token with real utility. Users can "tip" others with DEGEN for quality content on Farcaster-based apps.
Why it's gaining traction: DEGEN has a clear use case within a growing ecosystem. It has built a loyal community and is expanding its reach with its own Layer-3 chain, showing a level of ambition beyond typical meme coins.
Risk vs. Reward: DEGEN's connection to Farcaster gives it a more solid foundation than most meme coins. Its success is tied to the growth of the Farcaster platform, making it a unique bet on the future of decentralized social media.
Market Trends, Risks, and How to Invest
The 2025 meme coin market is defined by speed. Tokens on low-fee chains like Solana and Base allow for rapid trading and experimentation. However, the risks are immense:
- Volatility: Prices can and do go to zero.
- Scams: For every legitimate project, there are dozens of "rug pulls."
- Hype-Driven: These coins are powered by social media. When the hype dies, so can the price.
How to invest: Use decentralized exchanges (DEXs) like Raydium for Solana or Uniswap on Base. You'll need a compatible wallet like Phantom (for Solana) or MetaMask (for Base). Always do your own research (DYOR) and never invest more than you are willing to lose.
The world of emerging meme coins is a wild ride, blending internet culture with high-stakes financial speculation. While projects like BRETT, WIF, and DEGEN show different paths to success—from pure meme value to integrated utility—they all share a common thread: a strong, vibrant community. For those with a high risk tolerance and a finger on the pulse of internet culture, this remains one of the most exciting and potentially lucrative corners of the crypto market. For everyone else, it's a fascinating show to watch from the sidelines.